Businesses To Take Flexible Attitude to Working Practices During World Cup
15th June 2010
With the World Cup underway, research by FIFA sponsor Continental Tyres shows that up to nine million employees will call in sick during the tournament in South Africa.

This equates to one in four UK workers who are predicted to lie to their boss using over 31,000,000 excuses so they can watch matches or recover from the after effects of hangovers from post-match celebrations.
In addition, research published by the Chartered Management Institute predicts that the World Cup could cost businesses up to £1 billion in lost working hours due to, amongst other things, unauthorised absence.
To combat this potential drop in productivity, businesses are being urged to introduce greater flexibility, as the Trades Union Congress is saying that without it employers 'run the risk of de-motivating staff and losing hours through unauthorised sick days'.
Be flexible to prevent absenteeism
Commenting on the unique challenges faced by businesses during the World Cup, Michael Pitt, employment solicitor said he understands the pressures on businesses to prevent absenteeism, but, ‘By temporarily embracing more flexible working practices for football fans, they will benefit from a happier more motivated workforce.”
He suggested that the World Cup was an opportunity to allow employees to be productive and patriotic at the same time with a creative and forward-thinking approach to HR policy this summer.
He added, “Permitting employees to work through lunch, modify start and finish times or alter their shifts can make a lot of sense – but remember not to invoke discrimination claims; be prepared to treat other sports fans the same as football supporters – Test cricket and Wimbledon for example – who may be equally fanatical about their chosen sport.”